Is Facebook relevant anymore? Yes, it is more relevant than ever. Your customers or consumers are using Facebook everyday! In this post, learn 5 Facebook marketing techniques to boost your business in 2016.
Your ideal audience is using social media to talk with their friends and family and we have the ability to connect with them right where they are talking to their friends and family. It’s a matter of you doing your research to find out where they are hanging out and what type of content makes them tick, so you can engage with them authentically.
#1. Audience Insights
One of the tools that I recommend you use in 2016, is Facebook’s Audience Insights. Audience Insights can help you mine valuable information about your Facebook fans. Facebook designed Audience Insights with the goal “to help marketers learn more about their target audiences, including aggregate information about Geography, demographics, purchase behavior and more.”
You can find out who your fans are, and what their interests are and what other pages they like. This becomes helpful information when you start running Ads because you can target those pages that have similar products to what you are selling or common interests of your ideal audience.
Go to Facebook Audience Insights by going to https://www.facebook.com/ads/audience-insights. Choose people connected to your page
In the graph below where it says Interests, enter the name of the page of your competitor or of other pages that you talk about similar topics. For me I would enter Female Entrepreneur Association. Make sure that you are entering big pages so that they can pop up here. If it doesn’t pop up use the name of another page.
If I click on Page Likes, I am shown other pages that my audience is likely to hang out. On the left is the pages categories and on the right are the names- Female Entrepreneur Association, Melanie Duncan, The Girls Mean Business, Women in Business, Ali Brown, etc. This is super valuable to note because not only am I able to go to this pages and see what kind of content they post and even what kind of questions their fans are asking, but when I start running ads I will enter the names of these pages in the Interest section.[bctt tweet=”Audience Insights can help you mine valuable information about your Facebook fans” username=”WambuiGithire”][bctt tweet=”Audience Insights can help you mine valuable information about your Facebook fans” username=”WambuiGithire”]
Your customers are online and they want to hear from you. With great content we can reach our customers every day and have conversations with them. All we have to do is create engaging content that is conversational and friendly and talk to them like you would talk to a friend. People are not on Facebook to do business with you – they are there to catch up with their friends. So we have the advantage of meeting with them where they are, to talk to them and build relationships. Use canva.com a free visual content creating tool to create great visual content. It’s fun and easy to use. They also have many tutorials if you get stuck.